For quite some time, we sent out a direct mail piece suggesting a person should consider moving to John Knox Village following a hurricane. The idea of the advertisement was if you had been living here, this is how you would have managed during the recent storm.
We always seem to get a good response to this mailing. About four years ago, we began circulating our hurricane mailer before the season. We encouraged prospects to make their move prior to a hurricane striking South Florida.
Please consider some of the following:
- During Hurricane Wilma, John Knox Village residents never missed a warm meal.
- During Wilma, residents had electricity and air conditioning.
- A construction crew was on the site rebuilding the roof that was damaged at Gardens West (assisted living).
- All employees were paid.
- Employees had a source of gasoline for their vehicles.
- Any damaged windows were immediately fixed by John Knox Village employees
- All tree debris was picked up and removed by our Grounds staff.
- Flooding was attended to by John Knox Village.
- Buses took John Knox Village residents to stores for shopping.
- Our Housekeeping employees cleaned the units from storm debris.
- Our Health Center never closed. We never had to relocate a Health Center resident to another community.
- There are more than 650 employees at John Knox Village prepared to do whatever it takes to care for our residents during a hurricane.
For our residents, be glad you live at John Knox Village, where we have an outstanding plan in place when there is a hurricane. Share with your friends on the outside that you have peace of mind knowing John Knox Village is well prepared for a disaster.